use GParted to format SD to win32.
sudo dd bs=4M status=progress if=~/Downloads/2018-06-27-raspbian-stretch.img of=/dev/sdc; sync
NB note /dev/sdc, not /dev/sdb1. i.e. Must point to physical device, not partition.
Edit config.txt on the SD to set hdmi hot plug support.
put sd in the pi, plug in kb and monitor and boot.
after install and upgrade process (including setting new password), go to pi configuration and enable ssh and vnc (and camera if attached)
reboot pi for changes to take effect.
install vnc viewer on pc, and log into the pi.
tada, you are up and running on the pi.